Written by Isabel Ganovsky, Communications and Digital Marketing Intern
As a college student, presentations for heavily weighted projects are common. Often, students think that cramming as much information as possible into a visual aid will result in a good grade. However, this is never the case (that is, at least in my experience). With this mindset, presentations and visual aids become disorganized, cluttered, and or unfocused with an overwhelming amount of information. As a result, the audience becomes disinterested and tunes out.
The same is true for the supporting visual elements of a company such as a website. In a world where we constantly have new information at our fingertips, design and presentation are becoming more important than ever. From my first few days as a digital marketing intern with Deore Design, I have learned how the principals of the visual aids I use in school translate to digital design and the art of presentation.
Especially today, people want you to get to the point. Having a website that delivers information that the user wants to see is important, otherwise they will search elsewhere to get it. Paragraphs on paragraphs on the homepage of a website might not be the best way to convey a message. Similarly, a 20-minute video might not be the right form of education if your message can be summed up in five bullet points. It’s important to organize content in a way that draws the audience in so they want to know more, instead of overwhelming them with too many words.
Quality over quantity is also critical when it comes to visual elements on a web page. Consistency and simplicity can make or break the look of a website. An audience wants to look at something beautiful that matches the purpose of the site whether it’s professional, fun, sleek, or calming. A website should aim to create a tone and atmosphere for the user, a sample of what their product or service is like.
When it comes down to it, user experience can also create the wow-factor that an audience is looking for. Pages within a website should be clear and easy to use. Interactions with a website should be inviting and functional, without feeling pushy. Websites easily become annoying with pop-ups constantly ask for your contact information or ads that feel invasive. Touches like blogs, resources, reviews, and links can also add a sense of trust and transparency to your website and improve user experience.
In the past week and a half, I’ve learned that users want information packaged and efficiently delivered. Having a website that is simple and beautiful will make the user go below the fold. Websites and other visual aids used by companies should keep in mind that they are creating a digital atmosphere for potential clients. Never forfeit design over quantity.