Tool Recommendations Catalog
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Marketing & Sales Funnel Template
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Funnel Process Alignment Worksheet
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Establishing Ownership in the Workplace
Ownership is an essential element of specifying your marketing and sales funnel breakdown as part of developing an end-to-end engagement process, and ultimately establishing Strategic Alignment. Ownership across the company must be clearly defined in order to achieve goals. It can be assigned at the individual, team, or departmental level depending on the size of …
HubSpot for Small Businesses
As a small business owner, you likely know the challenges of getting a company up and running all too well. It’s hard. Maintaining the business can sometimes be even harder. The Small Business Administration reported that from 2005 to 2017, about 80% of newly established small businesses only survived for a single year. However, small …
HubSpot for Small Businesses eBook
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EOD Gear
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Positioning eBook: The First Area of Strategic Alignment
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Four Areas of Marketing and Sales That *Trend* to Fall Short
Strategic alignment was born as a solution to an overwhelming trend I’ve seen across companies of all sizes and industries. Marketing and sales weren’t working together but were instead blaming each other for subpar performance. Many companies struggle with synchronizing these efforts. Whether they are afraid to drift from conventional approaches, unsure of how to …
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