Blog Posts

In my former life as a dancer, I was in a piece that I ran into my partner’s arms who then lifted me above his head in an x shape and held me there momentarily. What made this work? Alignment. Balance. Communication. “Teamwork” is often talked about in sports, but that phrasing isn’t used as frequently …

ABCs of Synchronization: Dancer Turned Alignment Strategist Read More »

I spent most of my childhood in a ballet academy. At the end of each year, an international examiner would observe, and critique, my technique. Marks were given, but no matter what they were, I remember being disappointed for one reason or another. Though these marks were supposed to serve as a reminder of the …

3 Criticisms that Catalyzed 200% Revenue Read More »

Brands are everywhere. Through the content we consume and the products we see in everyday life, companies are constantly trying to influence us with how they present themselves. At an obvious or subconscious level, everything about a brand’s image matters to their consumer. It’s no secret that good branding is essential for a brand’s success. …

Rebrand Benefits: Three Marketing Companies Read More »

This summer, I have been interning with Deore Design, a creative communications agency located in the greater Austin, Texas area. One month into my internship, and I have still never been to Texas; I am working 100% remotely from my hometown of Pittsburgh, Pennsylvania. Though I was initially nervous to begin a virtual internship, this …

Simplicity In Design: The Visual Aid Read More »