Ownership is an essential element of specifying your marketing and sales funnel breakdown as part of developing an end-to-end engagement process, and ultimately establishing Strategic Alignment. Ownership across the company must be clearly defined in order to achieve goals. It can be assigned at the individual, team, or departmental level depending on the size of …
As a small business owner, you likely know the challenges of getting a company up and running all too well. It’s hard. Maintaining the business can sometimes be even harder. The Small Business Administration reported that from 2005 to 2017, about 80% of newly established small businesses only survived for a single year. However, small …
Strategic alignment was born as a solution to an overwhelming trend I’ve seen across companies of all sizes and industries. Marketing and sales weren’t working together but were instead blaming each other for subpar performance. Many companies struggle with synchronizing these efforts. Whether they are afraid to drift from conventional approaches, unsure of how to …
Four Areas of Marketing and Sales That *Trend* to Fall Short Read More »
In my former life as a dancer, I was in a piece that I ran into my partner’s arms who then lifted me above his head in an x shape and held me there momentarily. What made this work? Alignment. Balance. Communication. “Teamwork” is often talked about in sports, but that phrasing isn’t used as frequently …
ABCs of Synchronization: Dancer Turned Alignment Strategist Read More »
At Deore Design, we are always learning and trying new things. After creating content marketing strategies for a variety of clients in industries ranging from airplanes to art, we’ve learned that there are certain approaches that can be applied across several fields. Here are a few of my favorite engagement strategies that we have recently …
I spent most of my childhood in a ballet academy. At the end of each year, an international examiner would observe, and critique, my technique. Marks were given, but no matter what they were, I remember being disappointed for one reason or another. Though these marks were supposed to serve as a reminder of the …
Designing Reformation: 3 Criticisms that Catalyzed 200% Revenue Read More »
At the end of 2018, The Wall Street Journal reported that the average number of apps used in companies was 129. That number has been on the rise in the past two years. Companies small and large rely on applications to support their businesses at exponential rates. Across industries, applications allow businesses to streamline sales, …
Brands are everywhere. Through the content we consume and the products we see in everyday life, companies are constantly trying to influence us with how they present themselves. At an obvious or subconscious level, everything about a brand’s image matters to their consumer. It’s no secret that good branding is essential for a brand’s success. …
