Blog Posts

Establishing Ownership in the Workplace

Ownership is an essential element of specifying your marketing and sales funnel breakdown as part of developing an end-to-end engagement process, and ultimately establishing Strategic Alignment. Ownership across the company must be clearly defined in order to achieve goals. It can be assigned at the individual, team, or departmental level depending on the size of …

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Four Areas of Marketing and Sales That *Trend* to Fall Short

Strategic alignment was born as a solution to an overwhelming trend I’ve seen across companies of all sizes and industries. Marketing and sales weren’t working together but were instead blaming each other for subpar performance. Many companies struggle with synchronizing these efforts. Whether they are afraid to drift from conventional approaches, unsure of how to …

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Engagement Strategies To Try In Q3

At Deore Design, we are always learning and trying new things. After creating content marketing strategies for a variety of clients in industries ranging from airplanes to art, we’ve learned that there are certain approaches that can be applied across several fields. Here are a few of my favorite engagement strategies that we have recently …

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