Alignment Infographic: Why and How to get in Sync

Aligning your company’s sales and marketing teams is essential for driving revenue and acquiring customers. Check out this infographic explaining why and how to get in sync! Successful customer acquisition and increased revenue are proven to be driven by synced efforts. In aligned organizations, company revenue, brand awareness, and average deal size are statistically higher. […]

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3 Tips to Build an Effective Content Marketing Calendar

It’s easy to recognize that content marketing has become one of (if not the) leading strategic marketing approaches. Focused on creating and distributing value, relevant, and consistent content, this strategy aims to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action (Content Marketing Institute). Though that sounds great in […]

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